People Traffic Counting
The iSense
™
people traffic counting solution is a small form factor ceiling mounted
device with an embedded video camera that counts bi-directional
foot traffic with greater than 90% accuracy.
Combined with the iSense™
reporting software, this solution provides a powerful tool that analyzes
people traffic and can be deployed over a wireless network which greatly
reduces the overall cost without the need of wiring:
o Advertising Evaluations -
now you can accurately gauge the impact of your promotional campaigns as it
relates to foot traffic at your locations.
o Conversion Ratio - equate
an increase in foot traffic to sales.
o Staffing Optimization -
the reporting tool provides hourly, daily, and monthly traffic reports which
can be a helpful tool to better allocate and schedule your resources.
o Leasing - if you lease a
facility with multiple entrances, use the reporting data to accurately
determine the number of shoppers per entrance.
o Product Displays - if your
store has multiple entrances, this is a great tool for determining which
entrance has the most traffic by the hour and/or day of the week.